cognitive reframing helps delay gratification

Here is a fascinating bit of work from Magen et. al., who show that a simple cognitive reframing of the classic immediate or delayed gratification test makes energy requiring willpower less necessary.

In our paradigm, instead of presenting choices in a traditional hidden-zero format (e.g., “Would you prefer [A] $5 today OR [B] $10 in a month?”), choices are presented in an explicit-zero format, which references the nonreward consequences of each choice (e.g., “Would you prefer [A] $5 today and $0 in a month OR [B] $0 today and $10 in a month?”). Including future outcomes in all choice options has been argued to reduce the attentional bias toward immediate rewards that contributes to impulsive behavior.

via Deric Bownds’ MindBlog.

via Deric Bownds’ MindBlog.

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